Helping a company manage a product category and grow profits requires a strategic approach that involves analyzing the market, identifying areas of opportunity, and implementing effective and practical solutions for improvement.
As your guide on this journey, KickPOWER helps you reimagine, revamp, and improve profitability in a 6-step systematic process.
Understand your competition, customer preferences, and trends. This information includes identifying any gaps in the product category that something or someone can fill and exploring potential opportunities for expansion and areas of improvement.
Evaluate your company's current product category to identify areas of strength and weakness. This data includes analyzing the product portfolio, pricing strategy, promotional activities, distribution, and retail strategies.
Review your company's financial data to identify areas where your team can find ways to improve effectiveness and profitability.
Based on the market analysis and evaluation of your current product category, we develop a strategy to manage your product category effectively in all aspects to grow profits while elevating consumer satisfaction. The design should include specific recommendations for product development, pricing optimization, promotional activities, and best distribution channels. Upon termination of the evaluation process, we will provide a detailed implementation plan.
We work with your company's internal teams or outside partners to implement the strategy effectively. These areas include coordinating product development, optimizing pricing and promotional activities, and improving the supply chain. In addition, during the implementation period, we monitor progress regularly and recommend adjustments as needed.
Our team monitors the effectiveness of your strategy. It evaluates the results regularly--including analyzing financial data, customer feedback, and market trends to identify areas of improvement and make adjustments to the strategy as needed.